Summary results from some requested zipcodes

This week we hit 110 banners uploaded to our map and crossed 22,000 store locations uploaded to DecaSIM Compete. As we have seen in previous weeks, as our banner count increases we are adding banners with fewer stores. This week is no exception as we take a trip to East Meadow, NY. East Meadow, zip code 11554, is a hamlet on Long Island, NY, with population 36,806.

Read the full post here

After a big spending weekend we turn our attention to a new zip code and a different flavor of grocery retailer. With over 90 banners and 20400 locations mapped we are starting to find some real gems. Especially in the city of Newark, CA. Sitting on the eastern shores of the San Francisco Bay. It has a population of 46,000 and is within 30 miles of the headquarters of two large banners, Safeway and Grocery Outlet.

Read on to see how the retailers performed or watch a video here of the results.

For Memorial Weekend, we have headed west to the high desert of Elko, Nevada. Elko with a population of 20,800 sits on the Humboldt river and the I-80 freeway. Despite its small population, the town supports four banners, Albertsons, Raley's, Smith's and a Walmart Supercenter.

For our analysis we will exclude EDLP and smaller single-location banners, making a three horse race - appropriate for Elko's cowboy heritage. Memorial Day is a big grocery shop and retailers typically hold back some promotion budget from prior weeks in the hope that they can win larger baskets in the lead up to this weekend.

Our phase 1 objective with DecaSIM Compete is to know every grocery retailer in the USA and we are well on the way to achieving that goal.

This week is a shoulder week, sandwiched between Mother's Day and Memorial Day Weekend. Retailers might try and keep some powder dry in shoulder weeks, in the anticipation of running stronger promotions when there is more money being spent on groceries. Having said that, there isn't really any downtime in retail since every week counts if you need to hit the typical +2% growth versus last year targets.

We have just added all Kroger banners as well as some strong regional banners to our map, search here for your store. For our analysis this week we have turned our attention to Sheboygan, WI, and selected just three banners: Kroger's Pick N Save, Meijer, and Festival Foods. Festival Foods is a regional banner with just 42 stores, all of which are in the great state of Wisconsin.

In case you have been living under a rock, it's Mother's Day on Sunday. Another themed week for grocery retailers to hang their creative hats on.

We wanted to choose an appropriately themed location for this week's analysis. After a few hours in a Google Maps / Wikipedia rabbit hole we settled on The City of BrMotherly Love, aka Philadelphia [^1].

We have now added some more banners to our map, we have over 13500 grocery supermarket locations mapped and will be adding all the Kroger banners in the next week. This should bring us to nearly 16,000 locations.

This one is not quite complete.

Now that we have begun to extract and process publicly available promotion data we can also create maps of price zones. Understanding where your stores overlap with your competitors' price zones is a powerful tool.