Why your dog should bite the postman, and the problem of getting new customers.
· 6 min read
In case you missed it, USPS has published its proposed rate increases starting January 21st 2024. It’s doubtful many people are bothered by this personally, no one uses snail mail anymore, only junk mail, utility bills and weekly ads arrive in our mailboxes.
But if you’re still sending thousands of letters or ad fliers you most certainly are bothered by it. The drive to go ‘paperless’ is reaching fever pitch with everyone from credit cards and loyalty programs screaming at us to ‘save the planet’, a.k.a. save me the price of the stamp and keep my business costs down. Like the hotels telling us to ‘save the planet’, a.k.a. save me the price of washing towels and keep my business costs down.
